Majid Al Futtaim Top Leadership Event
Type of event: In-person
Desired Outcome: Increase networking and participation at the annual top leadership event in which 200 participants from different companies within the conglomerate meet.
Achievement: Created a fully branded container app that allowed them to easily network with people they’d never met in person and to participate in the discussion during general sessions through Q&A and live polling.
Every year, the top 200 leaders at Majid Al Futtaim come together to get updates on the direction of the company from the top leadership team and to connect so that group knowledge can be shared across companies and divisions. Historically, the challenge had been getting people from different companies to connect with each other instead of staying with the people they knew. They also wanted general sessions to be interactive and interesting to increase alignment.
Covision worked with the event team to design an app that would promote networking through a filterable participant directory and electronic business card exchange. Participants met others with similar interests and shared contact information, bringing discussions beyond the time of the meeting’s two days. During plenary sessions that had been one-way in the past, the team implemented live Q&A and polling to pull participants into the subject matter, increasing learning and alignment.